About me
Behind the Brand
I created Her Guided Evolution® after struggling with self-care for years and failing miserably at making time for my dreams outside of family and school. I thought about starting a personal development platform for the longest time, but a combination of fear, doubt, and life responsibilities always seemed to get in the way.
I finally launched the first iteration of Her Guided Evolution® in 2019, and I’ve been on a mission to share the time management strategies I’ve learned that help me prioritize my self-care and aspirations ever since.
My love for self-care stems from my life experiences and academic research on Black women’s health and well-being digital networks. After learning how women, specifically Black women, are often used for our labor and devalued, I wanted to use this platform to discourage women from internalizing these harmful ideas about ourselves. You deserve more out of life than working and taking care of others!
During this time in my life, I spent a lot of time trying to figure out my new roles as a mom and graduate student. I remember I spent a lot of time multi-tasking because I had to keep up with breastfeeding and figuring out how to manage my time as a graduate student. I also struggled with my self-care.
The picture on the left is of me holding my oldest daughter while reading for class. I continued planning the personal development space that would become Her Guided Evolution®, but I procrastinated on those plans.
I spent most of 2020-2021 preparing for my comprehensive exams. My self-care and mental health took a hit with the compounding stress of the pandemic and being home all day trying to manage school, my assistantship, and my family life. Since I had launched the first iteration of Her Guided Evolution® in 2019 under another name, I rebranded my self-development and self-care podcast to Her Guided Evolution® in 2020. I passed my comprehensive exams, became a PhD candidate, and started my first year of full-time teaching at a university while working on my dissertation. I also created my time management program and worked with my first client in 2021.
2022 was…a year. I was diagnosed with a significant illness in early 2022. This was during my first year of teaching full-time at a university, and I was in the early stages of writing my dissertation. I had two surgeries in 2022, and I am now in a much better place with my physical and mental health.
I successfully defended my dissertation in August 2022, and I started as an assistant professor at UNC Charlotte three days later! I continued to work with coaching clients and fine-tuning my time management program in 2022. 2022 taught me not to spend all my time working and chasing productivity. Life is too short. As much as possible, I want to focus my time, my mind, and my energy on self-care and finding joy–not productivity. I am carrying this energy into 2024 and using the perspective to help my clients.
I married my husband Chris in 2012. We met while I was in undergrad, and he was in graduate school. We got married shortly after I finished my bachelor’s degrees. He’s also a professor. We have three children (ages 7 and under), and we also share a 13 year old dog (Yorkie mix), Berkeley.
My family and I have been eating a vegan diet since July 4, 2018. Since going vegan, I developed a love for vegan pizza, non-dairy Ben and Jerry’s ice cream, falafel, and grain bowls.
I tried and failed to go vegan multiple times (I also made a podcast episode about my two year vegan anniversary. You can listen to it here.). I originally went vegan in pursuit of a healthier lifestyle, but I also adhere to a vegan diet for environmental, ethical, and political reasons.
I’m 5’8, so I rarely try to add extra height. I also prefer the comfort of flats.
I grew up in New Bern, NC with both my parents and two older sisters. I lived in the same house from birth to 18 when I left for college.
I started designing websites and blogging when I was 14 after I saw my big sister coding a layout she created in Adobe Photoshop. I asked her to show me how to get started, and she told me what software and programs to use and explained the basics of HTML. This started my journey as a self taught web designer. I taught myself HTML, CSS, and a working knowledge of PHP.
I also learned graphic design fundamentals, WordPress, and Adobe Creative Suite. I fell in love with web design, so I kept up with it over the years. I even did a short stint as a freelance web designer and theme shop owner. Years later, I designed this website and all the branding for Her Guided Evolution®. I’m grateful that I learned the skills to carry out my vision!
I love listening to podcasts, and I wrote my master’s thesis on The Read, which is one of my favorites. I love listening to podcasts about personal development, pop culture, and philosophy (because I’m a nerd). If I’m not listening to a podcast, I’m probably listening to Beyonce.
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Founded by Dr. Shanice Jones Cameron, Her Guided Evolution® is a digital platform dedicated to helping women (specifically moms) make more time for themselves. Instead of chasing productivity, the Her Guided Evolution® philosophy is aimed at helping women create more time for self-care, improving their mental health, and finding joy.
© 2024 Her Guided Evolution • Photography by HJP • Site Design + Branding by SJC (me!)